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Karen McLean

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Riva Lodge Hotel

The brief was to design a corporate identity for a boutique hotel in Vail, Colorado which gives the impression of luxury but is sympathetic to it’s natural surroundings whether that be through the colour palette, logo design or both. The final design had to be applied to business stationery, toiletry packaging, towels, a robe & slippers and a keyring.

My final design is a simplistic and minimalist logo that takes inspiration from the silhouette of the mountains surrounding Vail. The design is quite versatile and can be inverted to create an alternative logo that is just as effective as the original. The main colour I used for the design is a dark green that was inspired by the vast swathes of forestry around Vail.

Riva lodge business stationery

Riva lodge toiletries

Riva towels

Riva bathrobe

Riva keytag

  • Earlier on today I got to have a preview of @vadundee and it was simply breathtaking! I can’t wait to visit again and explore it even more
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#vadundee #dundee #museum #djcad #designstudent
  • New year, new studio
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#designstudent #finalyear #graphicdesign #studioview #djcad
  • Symmetry
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#tbt #themet #nyc #newyork #museum #symmetry #architecture #photography #architecturephotography #newyorkphotography #newyorkart
  • 3rd year finished ✅🎉 #graphicdesign #djcad #assessment #designstudent #creative #branding #motiongraphics
  • Pattern making for a current eyewear branding project 👓🕶 #graphicdesign #branding #patterndesign #brandingproject #designstudent #djcad #eyewear #glasses
  • Learnt how to make books today

#books #bookbinding #workshop #design #craft #handmade #designstudent #djcad
  • So this arrived in the mail today and it’s my new favourite book 🎨 #colorindex #colourpalettes #research #graphicdesign #designstudent
  • So the secret is out!
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I can now reveal that @vadundee chose me to design one of the doors of their social media advent calendar 🎄Check out their feed to see what’s behind the door
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My design is based on the classic British Christmas image of a robin in a snowy scene and was created using layers of paper that I cutout by hand and then stuck together to make the final piece 
#vandadundee #christmas #adventcalendar #december #robin #papercut #layeredpaper #designstudent #graphicdesign #djcad

About Us

I’m Karen, a graphic designer and soon to be graduate of Duncan of Jordanstone College of Art and Design in Dundee. Born and brought up in rural central Scotland. Passionate about simplistic minimalist design, geometric patterns and hand lettering.

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