The brief was to design a corporate identity for a boutique hotel in Vail, Colorado which gives the impression of luxury but is sympathetic to it’s natural surroundings whether that be through the colour palette, logo design or both. The final design had to be applied to business stationery, toiletry packaging, towels, a robe & slippers and a keyring.
My final design is a simplistic and minimalist logo that takes inspiration from the silhouette of the mountains surrounding Vail. The design is quite versatile and can be inverted to create an alternative logo that is just as effective as the original. The main colour I used for the design is a dark green that was inspired by the vast swathes of forestry around Vail.
