I  created a community owned gin brand for the village of Buchlyvie, near Stirling, to encourage more people to stop and spend time in the village whilst giving the community something to be proud of. The brand takes inspiration from the famous Clydesdale horse – The Baron O’ Buchlyvie – who was bred by a local farmer in 1900. Heavy horses like the Baron were frequently bred by local farmers to help them work the land more efficiently before mechanisation. Whilst the horses are no longer required, farming is still at the heart of this community. The brand reflects the community spirit that is still prevalent in rural communities and will donate it’s profits to be used to benefit the village.

 

The brief was to design a corporate identity for a boutique hotel in Vail, Colorado which gives the impression of luxury but is sympathetic to it’s natural surroundings whether that be through the colour palette, logo design or both. The final design had to be applied to business stationery, toiletry packaging, towels, a robe & slippers and a keyring.

My final design is a simplistic and minimalist logo that takes inspiration from the silhouette of the mountains surrounding Vail. The design is quite versatile and can be inverted to create an alternative logo that is just as effective as the original. The main colour I used for the design is a dark green that was inspired by the vast swathes of forestry around Vail.